Social media marketing with a purpose beyond posting
A plan for what to publish, where and why, the content to carry it out, and paid campaigns that put it in front of the right people.
- Strategy tied to a business goal, not a posting quota
- Content created for each platform
- Paid social on Meta and LinkedIn
- Reporting on reach, engagement and leads
What is social media marketing?
Organic reach on most platforms is limited: a post is shown to a fraction of the people who follow a page. That changes what social media is good for. Organic content keeps a business credible and current for people who look it up. Paid campaigns are what reach new people, because targeting by location, interest and behaviour is precise and the cost is controllable.
For a local business, social profiles are also part of how customers and search systems confirm it is real and active. That is why we plan social alongside local SEO and content marketing rather than as a separate activity.
Signs you need it
Posting without a plan
Content goes out when someone remembers, with no theme, no goal and no way to tell whether it worked.
Followers but no enquiries
The audience has grown but nothing connects it to the website, the phone or the booking page.
Boosted posts that go nowhere
Money is spent promoting posts with broad targeting and no conversion tracking.
Comments and messages go unanswered
Questions and complaints sit in the inbox, in public view, for days.
What the service covers
Social media management
A content calendar, scheduled publishing, and monitoring of comments and messages with agreed response times.
Content creation
Graphics, short video, carousels and copy made for each platform's format, using your own photos and footage wherever possible.
Facebook and Instagram
Organic content and Meta Ads campaigns for local awareness, lead forms, messages and remarketing.
LinkedIn marketing
Company page content and sponsored campaigns for business-to-business services, targeted by role, industry and company size.
Social media advertising
Campaign structure, audiences, creative testing and pixel or Conversions API tracking, so paid social is judged on leads and sales.
How we work
Audit and goals
We review your profiles, competitors and past results, and agree what social media is supposed to achieve.
Plan
A monthly calendar sets themes, formats and campaigns. You approve content before it is scheduled.
Publish and engage
Content goes out on schedule. Comments and messages are handled or passed to you, depending on what was agreed.
Measure
A monthly report shows what was published, how it performed and what the paid budget returned.
What you receive
- A written social media strategy
- A monthly content calendar for approval
- Platform-specific posts, graphics and short video
- Paid campaign setup with conversion tracking
- A monthly performance report
Who it suits
- Local businesses where visuals sell: food, beauty, fitness, property, trades
- Business-to-business services building authority on LinkedIn
- Companies with no time to run their own profiles
- Brands already running Google Ads that want a second paid channel
What it costs
Pricing depends on the number of platforms, posting frequency, how much content we produce and whether paid campaigns are included. Ad spend is paid directly to the platform. Request a proposal through the contact page.
Questions we are asked
Which social media platforms should my business use?
Does social media help SEO?
How often should a business post?
Should we pay for social media ads?
Will you respond to comments and messages for us?
Related services
Works better alongside
Search visibility comes from several things done together. These are the services most often paired with real estate.
Content Marketing
Strategy, briefs and editorial.
Learn moreGoogle Ads & PPC
Search, Performance Max, remarketing.
Learn moreLocal SEO Services
The full local search programme.
Learn moreReviews & Reputation
Review generation and responses.
Learn moreWeb Design & Development
Fast sites built to be found.
Learn moreConversion Rate Optimization
More enquiries from the same traffic.
Learn moreGive your social media a job to do
Tell us what you want more of. We will review your profiles and recommend where effort and budget should go.
Social media strategy
Which platforms deserve effort, who you are trying to reach on each, what you will publish and how success is measured.