Google Guaranteed setup
We handle the verification — background check, license and insurance — to earn the trust badge.
AI Automation
Top of Google, pay per lead — not per click
Local Services Ads sit above everything else on Google and charge you per lead, not per click — but only if they are set up and managed right. We handle your Google Guaranteed verification, optimisation and disputes, and make sure every lead gets followed up.
Google Local Services Ads (LSAs) are the pay-per-lead ads with the "Google Guaranteed" badge that appear at the very top of local search results, above the map pack and regular ads. SBGeeks sets up and manages LSAs for US service businesses — handling verification, optimisation, lead disputes and follow-up — so you get qualified leads at a predictable cost per lead.
For local service businesses, Local Services Ads are prime real estate: they appear above the map pack and the regular search ads, carry the green "Google Guaranteed" checkmark that builds instant trust, and — unlike normal Google Ads — you pay per lead, not per click. Someone has to actually call or message you before you are charged, which makes the economics far clearer.
That is the upside. The catch is that LSAs reward businesses that are set up and managed well: a completed Google Guaranteed verification, a strong review profile, fast response to leads, and active disputing of the leads that were not real or not relevant (which Google will credit back). Left on autopilot, LSAs quietly overcharge and underdeliver.
We handle the whole thing — the background-check and license verification to earn the Guaranteed badge, profile and budget optimisation, ranking factors like reviews and responsiveness, and disputing bad leads for credit. Crucially, we also make sure every lead that comes in is actually followed up fast, because an LSA lead you miss is money paid for nothing.
Sound familiar?
The costly, manual problems we remove.
- You are paying for clicks on regular ads that never turn into calls.
- Your LSAs are set up but unmanaged, so the cost per lead keeps creeping up.
- You get charged for junk or irrelevant leads and never dispute them.
- Google Guaranteed verification stalled and you never completed it.
- LSA leads come in and get missed because nothing follows up fast.
How we manage your LSAs
A clear, done-for-you path from first call to live.
1
Set up & verify
We complete your Google Guaranteed verification — background check, license, insurance — and build the profile.
2
Optimise
We set services, areas and budget, and strengthen the reviews and responsiveness that drive ranking.
3
Manage leads
We monitor leads, dispute the bad ones for credit, and connect follow-up so none is missed.
4
Report & refine
We track cost per lead and booked jobs and keep optimising for the leads that convert.
What LSA management includes
Everything delivered and implemented for you.
Ranking optimisation
Reviews, responsiveness, service and area settings tuned to rank you higher for less.
Lead disputes
We dispute spam and out-of-scope leads so Google credits them back instead of charging you.
Lead follow-up
Every LSA lead connected to fast follow-up by text and call, so none is wasted.
Budget control
Weekly budget and bidding managed to keep cost per lead predictable and efficient.
Transparent reporting
You see leads, cost per lead, disputes won and booked jobs — not vanity numbers.
What we work with
We use the right stack for the job — and own it to you.
Google Local Services AdsGoogle Business ProfileYour CRMSMS / TwilioCall trackingReview platformsZapier / Make
LSA works best for
How US businesses put this to work.
Home services (HVAC, plumbing, electrical)
High-intent emergency and service leads at a clear cost per lead, above the map pack.
Roofing & exteriors
Qualified project leads with the trust of the Google Guaranteed badge.
Garage doors, gutters, cleaning
Steady local leads that convert, with junk leads disputed and credited.
Locksmiths & appliance repair
Fast-response local leads where being top of Google with a badge wins the call.
Legal & professional services
Local Services Ads (Google Screened) for eligible professional categories.
Any licensed local service
If customers search and call fast, LSAs put you first and charge only for real leads.
Pricing
Transparent, project-based. No lock-in, you own what we build.
Your ad spend is paid to Google per lead; our fee is the setup and ongoing management. We keep management transparent and tied to results — qualified leads and booked jobs, not clicks. We often pair LSAs with lead follow-up automation so none is wasted. <strong>Book a free strategy call</strong> for a custom quote.
Frequently asked questions
What are Local Services Ads?
They are Google's pay-per-lead ads with the "Google Guaranteed" badge that appear at the very top of local search, above the map pack and regular ads. You pay when someone contacts you, not per click.
How are LSAs different from Google Ads?
Regular Google Ads charge per click regardless of whether it becomes a lead; LSAs charge per lead and show a trust badge. For local service businesses, LSAs usually deliver a clearer cost per actual lead.
What is Google Guaranteed and how do I get it?
It is the green badge that tells customers Google has vetted you (license, insurance, background check) and backs the work. We handle the whole verification process to earn it for you.
Can I really get charged for bad leads?
You can be charged for leads that turn out to be spam or out of scope — but Google allows disputes and credits valid ones. Actively disputing bad leads is a core part of what we manage, and most businesses leave that money on the table.
Do LSAs replace SEO and my Google Business Profile?
No — they work together. LSAs get you instant placement at the top, while SEO and your Business Profile build long-term organic ranking. A strong profile and reviews also help your LSAs rank.
What happens to the leads?
They come to you directly, and we connect them to fast automated follow-up so none is missed — because a paid LSA lead you fail to answer is money wasted.
Get to the top of local search
Book a free strategy call. We will set up and manage your Local Services Ads and give you a custom quote.
