Google Ads management built around cost per enquiry
Paid search puts you in front of people at the moment they are looking. We structure, track and tune campaigns so the spend goes on searches that become customers.
- Conversion tracking set up before budget is spent
- Search, Performance Max, remarketing and YouTube
- Landing pages reviewed alongside the ads
- You own the account and the data
What is Google Ads management?
Pay-per-click advertising is simple to start and easy to waste money on. The common failures are familiar: broad keywords matching irrelevant searches, no negative keyword list, conversions that are not tracked or are tracked wrongly, and ads that send every click to the homepage. Each one raises the cost of a lead without anyone noticing.
Management is mostly the discipline of removing that waste and feeding the bidding system accurate conversion data. It works best next to conversion rate optimization, since a better landing page lowers the cost of every lead, and next to SEO, which reduces how much you depend on paying for each click.
Signs you need it
Spend is rising and leads are not
Cost per click has crept up and the account keeps spending, but enquiries have not followed.
You cannot tell which ads produce customers
Conversion tracking is missing, double-counting, or recording page views as leads.
Clicks come from irrelevant searches
The search terms report is full of queries for jobs, free advice, or services you do not offer.
Performance Max is a black box
Budget has moved into automated campaigns and nobody can say what it is being spent on.
What the service covers
Search ads
Campaigns built around tightly themed ad groups, considered match types and a maintained negative keyword list, with ad copy that matches the search.
Performance Max
Asset groups, audience signals and feed quality set up properly, with brand exclusions and reporting that shows where the budget went.
Display and remarketing
Ads shown to people who visited and did not enquire, with frequency caps and exclusions so they are useful rather than irritating.
YouTube ads
Video campaigns for awareness and remarketing, measured on views that lead to site visits and conversions.
Conversion tracking
Forms, calls, bookings and purchases tracked through GA4 and Google Ads, with offline conversion import where leads close later.
Landing page optimisation
Ads go to pages built for the search behind them: one offer, one action, fast to load. Changes are tested, not guessed.
Local and call campaigns
Location extensions, call ads and Google Business Profile integration for businesses that want calls and visits. Local Services Ads set up where the category is eligible.
Microsoft Ads
Proven Google campaigns imported and adapted for Bing, where the audience is smaller and clicks often cost less.
How we work
Account and tracking audit
We review structure, search terms, spend distribution and conversion setup, and fix tracking before changing anything else.
Rebuild or restructure
Campaigns are organised around your services and margins, with budgets set by what a lead is worth to you.
Optimise weekly
Search terms, bids, ads and budgets are reviewed every week. Waste is cut and what works gets more budget.
Report monthly
You see spend, leads, cost per lead and, where we can track it, revenue. No impressions-and-clicks padding.
What you receive
- An account audit with wasted spend identified
- Working conversion tracking for forms, calls and sales
- A restructured account with documented settings
- Weekly optimisation and a change log
- A monthly report on cost per lead and return
Who it suits
- Businesses that need leads now, while SEO builds
- Accounts that have grown without a clear structure
- Local services where calls matter most
- Online stores running Shopping and Performance Max
What it costs
Management is a monthly fee based on the number of campaigns and the level of spend, separate from the ad budget you pay Google directly. We will recommend a starting budget based on click costs in your market. The ad account stays in your name. Ask for a quote on the contact page.
Questions we are asked
How much should I spend on Google Ads?
How quickly do Google Ads work?
Who owns the Google Ads account?
Is PPC better than SEO?
What are Local Services Ads?
Do you guarantee results?
Related services
Works better alongside
Search visibility comes from several things done together. These are the services most often paired with real estate.
Conversion Rate Optimization
More enquiries from the same traffic.
Learn moreSEO Services
Strategy, on-page, content and links.
Learn moreLocal SEO Services
The full local search programme.
Learn moreWeb Design & Development
Fast sites built to be found.
Learn moreSocial Media Marketing
Organic and paid on Meta and LinkedIn.
Learn moreEcommerce SEO
Category, product and store architecture.
Learn moreFind out where your ad spend is going
We will review your account and show which searches are costing money without producing enquiries.
