Ecommerce SEO for stores that want shoppers, not just visitors
Category pages win the searches that lead to sales. We fix the architecture, content and markup that decide whether yours are found.
Want to see the problems first? Run the free Website SEO Audit and get a recommended plan from what it finds. Or see SEO plans.
- Category and product pages mapped to real search demand
- Faceted navigation and duplicate URLs brought under control
- Product structured data for richer results
- Reported against organic revenue
What is ecommerce SEO?
A store is harder to optimise than a brochure site for one reason: scale. Filters, sorting, variants and pagination can turn a few hundred products into tens of thousands of URLs, most of them near-duplicates. Search engines spend their time on those and miss the pages that matter.
The commercial opportunity is usually in category pages, because that is how people search: "women's trail running shoes", not a product code. Our work starts there and builds on the same foundations as our SEO services and technical SEO.
Signs you need it
Category pages do not rank
They have a heading, a product grid and nothing else, so search engines have little to judge relevance by.
Thousands of indexed filter URLs
Colour, size and sort parameters are being crawled and indexed, diluting the pages you want to rank.
Thin or copied product descriptions
Product pages use the manufacturer's text, identical to every other retailer selling the item.
Out-of-stock and discontinued products
Pages are deleted when stock runs out, throwing away the links and rankings they had earned.
What the service covers
Category page optimisation
Keyword mapping, titles, headings, introductory and supporting copy, and internal links, so each category targets one clear group of searches.
Product page optimisation
Unique descriptions for priority products, sound handling of variants, image optimisation and review content.
Product structured data
Product, Offer and review markup that reflects what is actually on the page, so listings are eligible for price, availability and rating details.
Store architecture
A category hierarchy and internal linking structure that keeps important pages close to the homepage and distributes authority sensibly.
Buying guides and content
Guides and comparisons that answer pre-purchase questions and link into the categories they relate to.
How we work
Catalogue audit
We crawl the store, measure how many URLs exist against how many should, and review category and product templates.
Demand mapping
Search demand is mapped to categories. Gaps become new categories or subcategories; overlaps are merged.
Template and content work
Fixes are made at template level where possible so they apply across the catalogue, then priority pages get individual attention.
Measure revenue
Reporting follows organic sessions, conversion rate and revenue by landing page type.
What you receive
- A catalogue audit with index bloat quantified
- A category keyword map
- Faceted navigation rules for your developers
- Optimised category and priority product pages
- A monthly organic revenue report
Who it suits
- Shopify and WooCommerce stores
- Catalogues with heavy filtering or many variants
- Stores relying on paid traffic for most sales
- Retailers migrating between platforms
What it costs
Ecommerce SEO is priced by catalogue size and platform, as a monthly retainer following an initial audit. Share the store address on the contact page and we will scope it.
Questions we are asked
Which pages matter most for ecommerce SEO?
Should filter pages be indexed?
What should happen to out-of-stock product pages?
Do you work with Shopify?
How does this fit with shopping ads?
Related services
Works better alongside
Search visibility comes from several things done together. These are the services most often paired with real estate.
SEO Services
Strategy, on-page, content and links.
Learn moreTechnical SEO
Crawling, indexing, speed and schema.
Learn moreGoogle Ads & PPC
Search, Performance Max, remarketing.
Learn moreConversion Rate Optimization
More enquiries from the same traffic.
Learn moreContent Marketing
Strategy, briefs and editorial.
Learn moreWeb Design & Development
Fast sites built to be found.
Learn moreSee where your store is leaking organic revenue
We will audit the catalogue and show which categories could rank and what is stopping them.
