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SEO services that turn search visibility into enquiries

We find out why the site is not earning the traffic it should, fix the causes in order of impact, and report on leads and revenue rather than rankings alone.

Want to see the problems first? Run the free Website SEO Audit and get a recommended plan from what it finds. Or see SEO plans.

  • Audit first, so the plan is specific to your site
  • Technical, on-page, content and links handled together
  • Monthly reporting tied to enquiries, not vanity metrics
  • Month-to-month. No ranking guarantees, because nobody can honestly give one

What are SEO services?

SEO services are the ongoing work of making a website easier for search engines to crawl, understand and trust, so that it appears for the searches its customers make. The work falls into four areas: technical health, on-page relevance, content, and authority earned from other sites.

Search engines rank pages, not businesses. A page ranks when it can be crawled and indexed, when it answers the query better than the alternatives, and when the site it belongs to has earned trust. Most sites that underperform are weak in one of those three and fine in the others, which is why a generic monthly package rarely moves anything. The first job is diagnosis.

Our SEO programme starts with a full audit, turns the findings into a prioritised roadmap, and then works through it month by month. If your customers are local, the same work is paired with our local SEO services, because map results and organic results draw on different signals. If the site has structural problems, the first months lean on technical SEO.

Signs you need it

Traffic is flat or falling

Organic visits have stalled or dropped after a redesign, a migration or a Google update, and nobody can say exactly why.

You rank, but for the wrong things

The site gets impressions for your brand name and little else. The searches that signal buying intent go to competitors.

Pages are not being indexed

Search Console shows pages as "Crawled, currently not indexed" or "Discovered", and new pages take weeks to appear, if they appear at all.

Content is published and nothing happens

Blog posts go out regularly but attract no traffic, because they target topics with no demand or duplicate what already ranks.

What the service covers

SEO audit

A full review of crawlability, indexation, site structure, page speed, content quality, internal linking and backlinks. You get findings ranked by expected impact and effort, not a tool export.

Keyword and intent research

We map what your customers search for, group it by intent, and assign each group to one page. That stops pages competing with each other and shows where new pages are justified.

On-page SEO

Titles, headings, copy, internal links, image handling and structured data are rewritten so each page is plainly about one topic and covers it properly.

Content SEO

Existing pages are improved before new ones are written. New content is planned in clusters around a service, so authority builds on a subject instead of scattering.

Measurement and reporting

Search Console and GA4 are set up properly, conversions are tracked, and a monthly report shows what was done, what changed, and what comes next.

SEO, local SEO and paid search

SEOLocal SEOPaid search
Where you appearOrganic resultsMap pack and Google MapsAd slots above and below results
Main leversSite health, content, linksGoogle Business Profile, reviews, citations, proximityBids, budget, ad and landing page quality
Time to effectMonthsWeeks to monthsDays
Cost modelRetainer; traffic is not paid per clickRetainer; traffic is not paid per clickManagement fee plus every click
What stops when you stopMomentum slows; rankings persist for a whileActivity signals fadeTraffic stops immediately

How we work

  1. Audit and baseline

    We crawl the site, review Search Console and analytics, and record where things stand, so progress is measured against a real starting point.

  2. Roadmap

    Findings become a prioritised plan covering the first ninety days in detail and the following quarters in outline. You approve it before work starts.

  3. Fix and build

    Technical fixes go first because they limit everything else. On-page work and content follow, with link earning running alongside.

  4. Report and adjust

    Each month we report results and revise the plan against what the data shows. Priorities change as the site does.

What you receive

  • A written audit with prioritised recommendations
  • A keyword-to-page map for the whole site
  • Implemented on-page changes, or developer-ready tickets if you prefer to deploy them
  • A content plan with briefs
  • A monthly report covering work done, results and next steps

Who it suits

  • Service businesses that depend on enquiries from search
  • Sites that lost traffic after a redesign or migration
  • Companies with an in-house marketer who needs specialist SEO support
  • Businesses paying for ads on searches they could also rank for

What it costs

SEO is priced as a monthly retainer set after the audit, because the amount of work depends on the size of the site and how far it has to go. A five-page service site and a two-thousand-page catalogue are different jobs. Tell us about the site on the contact page and we will send a scoped proposal. Engagements run month to month.

Questions we are asked

How long does SEO take to work?
Expect three to six months before organic traffic moves meaningfully, and longer in competitive markets. Technical fixes can show within weeks; content and authority take longer because search engines need time to recrawl, reassess and build trust in a site.
Can you guarantee first-page rankings?
No, and you should be cautious of anyone who does. Google states that no one can guarantee a ranking. What we commit to is the work: a clear plan, changes implemented on schedule, and honest reporting on what the changes produced.
Do I need SEO if I already run Google Ads?
They do different jobs. Ads buy visibility immediately and stop when the budget does. SEO builds visibility that is not charged per click. Most businesses benefit from both, with ads covering gaps while organic rankings develop. See our Google Ads management service.
What is the difference between SEO and local SEO?
SEO targets the organic results. Local SEO targets the map pack and Google Maps, which rank businesses using a Google Business Profile, reviews, citations and distance from the searcher. A business serving a local area usually needs both. See our local SEO services.
Will you need access to my website?
Yes. We need Search Console and analytics access to diagnose, and either CMS access to implement changes or a developer on your side to deploy the tickets we write.
Does AI search change what SEO involves?
It raises the bar rather than replacing the work. AI Overviews and chat assistants draw on pages that are crawlable, clearly structured and trustworthy, which is what good SEO produces. We cover the additional steps in AI search optimization.

Find out what is holding your site back

A free audit shows the technical, content and authority gaps between you and the sites that outrank you, in priority order.

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